Gradroom

Branding • Graphic Design • Visual Design

Grad Room is a hub inside the University of Toronto for graduate students to get involved in graduate life, build a community, and learn and practice new skills in Graduate Professional Development (GPD). 

To create the visual identity and graphics for this space, I studied the prior designs UofT has developed and used the recurring geometric theme and the University colours to design the brand that matched the atmosphere they were trying to create and share with the community, with more personality and a more modern and friendly look.